Geographical names imbue a brand with all the cultural and historical associations of its namesake—for better or worse. Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. A brand name is a name given to a brand to identify and differentiate it from others. Modern audiences have been exposed to decades of schlocky advertising techniques and don’t often identify with clever wordplay. Ridley https://www.ridley-bikes.com Born in Belgium’s cycling culture, Ridley is already passing its first decade of manufacturing. Naming (and renaming) is an arduous process but one that is well worth it when done right. Sometimes it's due to franchising, sometimes because the meaning of the word is different elsewhere. Other important criteria both inform and restrict the search for name. We're committed to your privacy. Brand names fall into three fundamental categories: descriptive, suggestive, and empty vessel. The good news is that names in and of themselves are never the be-all end-all of a strong brand. Fashion Brand Names. You may unsubscribe from these communications at any time. Do you know what wholesale clothing means? In the U.K., you'd grab a Hungry Jack's Whopper. Invented names are etymological fabrications that are nothing if not distinctive. When you think of just how many words are in the English language and how few of them are actually suitable as brand names, that figure becomes even more daunting. Evocative names use suggestion and metaphor to bring to mind the experience or positioning of a brand. New York Life, Nantucket Nectars, Arizona Tile—sometimes brands are inextricably tied to the regions that birthed them. While many brands are simply named after their founders, others have more interesting origins. alcatel. With shoes for nurses, shoes for teachers, casual shoes and comfortable shoes for work, Easy Spirit means comfort – easyspirit.com All mobile phone brands. Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Ritchey https://us.ritcheylogic.com Being in the wine industry for about 125 years, this wine brand is considered as one of the largest wine production in China.. This can be a value proposition, an element of your brand compass, your competitive advantage, brand promise, one of your core values, or some other component of your positioning or core messaging. You’ll most often find geographical names tied to companies that once catered to a geographically limited audience but have since made it big. California Tan? Aside from sating the egos of their principals, founder names are definitely easy to trademark. The right name must capture the imagination and connect with the people you want to reach. 1. Free and premium plans, Content management system software. Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in … Put a city or a state name in front of a product or service and you’re almost certain to find an existing entity. Stay up to date with the latest marketing, sales, and service tips and news. Basically, there are a few general types of brands that your business could fall into: Product brands: Products (commodities) become branded products when you win awareness in the marketplace that your product has compelling characteristics that make it different and better […] If you have multiple products or services, the types of names you choose for those offerings will also help define your brand architecture. They can be distinctive if positioned correctly, but require some marketing efforts to build equity (unless, of course, the founder is already famous). Brand Twins: Shared Brand Names for Different Products. In Australia, they're called "Smith's." The reality is there are challenges and limitations that are inherent to any naming type. The best part about brand names is that if you can’t find the perfect word, you can always make one up. The right name has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendations, and press coverage. Marketing automation software. The true meaning behind 35 top brand names. The Official Brand Site for Easy Spirit Shoes and Sneakers. A brand functions through associations that communicate different types of characteristics. For example, Jones Apparel Group: is a leader in the apparel and footwear industries. Another common myth: if you alter the spelling of the name, it will be easier to trademark. They often rely on a clever tagline to do the work of storytelling or conveying personality. While they’re a breeze to trademark, invented names can require significant time and marketing spend to build a meaningful narrative around them. Many invented names are built from Latin, Greek, or other foreign root words and modified to best embody the brand’s personality. In what follows, we take a look at the pros and cons of each of these types of brand names, as well as some important things to keep in mind in any naming or renaming project. Each of these brands has managed to build monumental brand equity with their invented name over the years. Everything you need to know about rebranding your business - and avoiding costly mistakes. Google, Microsoft and Sony are all pretty silly names taken out of context, but that obviously didn’t stop these companies from building remarkably successful brands around them. See all integrations. Depending on the location, brand names and their design/packaging can be wildly different to account for local sensibilities and tastes. Free and premium plans, Sales CRM software. Names, after all, do not exist in a vacuum. It’s also likely to have been done already. The brand positioning can get confusing and worse still, the brand’s reputation in the existing and new categories can get damaged. See the final section of this article for more on that. Acronyms have been used for brand names since branding first crawled out of the primordial soup. Lexical brand names rely on wordplay for their memorability. I've developed this hypothesis after working on brands for over 25 years. We're an award-winning branding agency specializing in brand psychology. IBM, KFC, UPS, NASA, UNICEF, are few of the renowned Brand names. This tradition stretches back to the earliest brands as well. The upside of descriptive names is that they clearly communicate your company’s core competency. It is seen that as a rule, acronyms are usually hard to remember for audiences and even harder to trademark attorneys. With a powerful verbal and visual identity extended into a memorable brand experience, a competent branding agency can build a world-class brand around (almost) any name you choose. But whether you or your branding partner takes it on, naming is a worthwhile—and often unavoidable—endeavor. Just keep in mind that in branding, as in everyday life, there’s nothing worse than a pun that makes your eyes roll out of their sockets. Written by Jami Oetting Already exists. The brand is now associated with different professional cyclists. List of anamorphic format trade names; List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands UK based brand that makes kids bikes, hybrid bikes, commuter bikes and ebikes. @jamioetting. The challenge with invented brand names, though, is that they have no inherent meaning when first invented. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '40ba8b49-177a-4bc6-ad30-ea71c7f8ee50', {}); hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c329931b-1a5c-48fb-b74a-09c092f786d6', {}); Originally published Apr 28, 2016 7:00:00 AM, updated August 29 2017, 28 Brands That Go By Different Names in Different Countries [Infographic], Blink and You'll Miss Them: How to Use Micro-Moments to Catch the Attention of Consumers, The Science Behind How Brands Seduce Our Subconscious. Finally, the full potential of any brand name is difficult, if not impossible, to envision out of context. Yup. There’s no shortage of reasons to rename your company. The risk with these types of names is that they can come off as shamelessly salesy. Everything you need to know about rebranding your business-and avoiding costly mistakes. Different types of brands work for different marketing approaches that your business might take. The company uses different names for its offerings in different product categories. Easy Spirit has been making comfortable shoes and comfort sneakers for women for 35 years. While functional and utilitarian, descriptive names leave little room for creativity or interpretation. Some companies own or license a large number of brand names. Descriptive Brand Names 400 devices. In other words, there is a single, recognizable brand name that aligns all of the individual products under the organization's brand position. Additionally, there are many names to describe the state of being under the influence of the substance. Puns, phrases, compound words, alliteration, onomatopoeia, intentional misspellings, and foreign words are all styles of this popular naming type. On the other end of the creative spectrum from descriptive brand names are evocative names. Invented brand names offer the most creative latitude for a brand, but that doesn’t mean they’re easy to conjure. If you haven’t yet realized this, you will when you get to the brainstorming phase. Founded in 1983. Use this proven tool to pinpoint your brand's weak spots and find opportunities for growth, The Ultimate Competitive Advantage is Your Brand, Brand Equity: Why it Matters and How to Build It, Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales, Embodies one (or more) value propositions. All Brands at a glance from A-Z » Evocative brand names are often creative and unique, and can make for powerful differentiators. Naming or renaming a company, after all, is more challenging than many people realize. In Mexico, they're "Sabritas." Sometimes the change makes sense, sometimes it's so small it seems pointless. The potential downside is that they hamstring your brand as it grows and looks to diversify. People tend to label everything to make it more identifiable and differentiated. Sometimes, a brand name is the same as the name of the company. Here's a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that's right for you. Acer. 157 devices. Powerful examples of evocative names include: Their originality means that evocative names are generally easier to trademark than descriptive names. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. Descriptive names are also notoriously difficult to trademark as, by definition, they rely on common words or phrases. It’s often best left in the capable hands of a branding expert. That’s why it’s so important to define expectations at the outset of a naming project. And anything that makes the often-arduous task of finding the perfect name smoother will come as welcome relief if you have a naming project in your future. Opioids: Brand names, generic names & street names Brand Names (Generic Names) Abstral (fentanyl) Actiq (fentanyl) Avinza (morphine sulfate extended-release capsules) Butrans (buprenorphine transdermal system) Demerol (meperidine [also known as isonipecaine or pethidine]) Dilaudid (hydromorphone [also known as dihydromorphinone]) Lexical names are often clever—sometimes, arguably, too clever—and get their impact from pairing or modifying existing words for linguistic effect. Here are 13 more common foods that are called something totally different in England. Asus ASUSTeK Computer Inc., (stylized as ΛSUS) is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan.. Companies in America often go by different names abroad. Amazon. Because they leave some room for interpretation, evocative names enable you to tell a powerful brand story, creating a brand that’s bigger than just the products or services you offer. KFC’s diversion to acronymic naming type allowed the brand to temporarily disassociate itself from the consumer backlash against trans fats. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. It can sometimes be challenging to get corporate buy-in on an abstract name that requires unpacking, though. Recently company is the General Electric I was were shifted to acronym brand names like GE or GM of General Motors. “People use brands to categorize their choices” . Considering the broad impact of this step makes business names and organization names paramount. Depending on the location, brand names and their design/packaging can be wildly different  to account for local sensibilities and tastes. A long history does not mean this type of brand name is effective, though. Each type of brand name has its own pros and cons, and some will always be more effective than others. A brand can of course function across a number of these roles simultaneously – a product brand can be a challenger brand or a global brand, for example. Whether for reasons of heritage or hubris, there will always be brands named for the people who started them. Finding a brand name is a very time-consuming task. Sometimes, a company categorises products with similar features under one brand and others under a different brand. Functional and utilitarian, descriptive names sometimes the change makes sense, sometimes because the meaning of the largest production. Process but one that is: easier said than done, trust us challenging many. Kellogg’S sat atop every breakfast table was one where few brands weren’t named the... And limitations that are nothing if not distinctive, acronyms are sorely in. 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